Promotion activities in USA with Colangelo & Partners dedicated to the awarded wines of Sud Top Wine competition
The awarded wines in the competition Sud Top Wine 2020 fly to the USA. The second step of the competition conceived by Cronache di Gusto starts. Among the 500 wines tasted and evaluated by our wine experts (Daniele Cernilli, President of the commission; Enrico Donati, Erik Klein, Federico Latteri, and Alessandra Piubello), the best southern Italian wines selected will be promoted to the US market. Browsing here on the website, you can find all the information about the project.
Some of the awarded wines will be shipped to the USA for an initiative of promotion thanks to the collaboration with our main sponsor Colangelo & Partners, an integrated communication agency of New York for premium brands in wine and spirits. Wines will be tasted by journalists, influencers, bloggers, and stakeholders around the wine trade. The USA initiative is the first one of several promotional actions able to permit the awarded wines to have visibility all around the world.
Every single bottle of wine designated to the US market will have a sticker attached to it, in order to recognize the prize received. To Cronache di Gusto, it means an important way to promote the wines from six different Italian regions, such as Basilicata, Calabria, Campania, Puglia, Sardinia, and Sicily. “Our mission – declares Fabrizio Carrera, founder of the competition – is to permit the wines of this part of Italy, that are surprising as well as able to communicate their terroir and that are the symbol of biodiversity, to be finally part of the world”. We will also communicate on Cronache di Gusto and Sud Top Wine social pages, all the initiatives that will take place.